BEIJING [ ABN NEWS ] — IBTM China 2016 taking place from 7-8 September at the China National Conference Centre in Beijing, is set to offer new business connections to American exhibitors based on the high demand the Chinese MICE market, and attending Hosted Buyers, are currently placing on USA meetings and events suppliers.
As the Chinese MICE industry has expanded, so has the demand for outbound business. China has witnessed a 17.4% growth in outbound MICE travel over the last 5 years reaching almost 17 million trips. According to a report from Renub Research, the USA is one of the top five destinations for Chinese outbound MICE business and in 2014 the USA held the highest spending share of any country in the world, for Chinese outbound business.
Cici Chen, ibtm china, Senior Project Manager commented, “China has witnessed a rapid expansion of the outbound MICE market and North America is one of the key regions Chinese MICE planners are placing business. 46% of the Hosted Buyers who attended ibtm china 2015 indicated North America as a destination of interest, and our post-event research revealed that 51% of Hosted Buyers placed business in North America as a result of ibtm china 2015.”
North American exhibitors attending ibtm china 2016 will have access to the mutual match appointment system, where they can request appointments with Hosted Buyers who meet their business objectives. Delivering decision makers and influencers with proven budgets and plans to organize meetings, conferences, incentives and events, each supplier can expect a diary of up to 32 appointments over 2 days.
Clare Hogan, International Convention Development Manager, Destination DC, commented, “As it will be our first time exhibiting at ibtm china, we plan to explore the opportunities available in the market and learn how to best position Washington, DC to the Chinese customer. We hope to forge partnerships, strengthen relationships, and generate new business for the city. Interest in Washington as a MICE destination has been growing from the Chinese market so we are hoping to capitalize upon it. We know that physical presence in the market is very important, so we expect our attendance at the show to produce positive ROI and increased exposure for Washington.”
John Zue, Director, International Meeting & Incentive Sales, Asia Pacific, San Francisco Travel Association Shanghai commented, “Our objectives in attending ibtm china 2016 are to further attract Incentive/MICE opportunities to San Francisco from China and have more exposure and attention from the China Market. ibtm china 2016 offers us a platform to get to know more meeting planners from China and the world over, renew business relationships with old friends and also seek new business, and get exposure for San Francisco as one of the top destinations in the USA.”
Stephanie Johnson, Director of Business Development, Asia Pacific (Vancouver), Vancouver Convention Centre, commented, “This will be the third time Canada has been a part of ibtm china. After attending many similar shows in Asia, the partners from Canada who are invested in the Asia MICE market felt that ibtm china was the most successful show, with the highest quality and quantity of Hosted Buyers. By meeting clients face-to-face at ibtm china we want to reinforce our commitment to this market, while helping to create memorable, motivating MICE events in Canada. We have had great success with MICE events from China and the Asia region in the past, and we want to continue to build on our relationships by attending ibtm china on a regular basis.”
Cici Chen, ibtm china, Senior Project Manager concluded, “ibtm china has, for over 10 years, been the platform for the world to connect with MICE business opportunities whether they be in China, the Asia region or internationally. Over 5,000 industry professionals took part in our 2015 event and this year we are aiming to deliver even more valuable sales leads to all of our exhibitors through our extensive program of powered business, networking and education events.”
ibtm china is a UFI approved event. An exhibition identified as an “UFI approved event” is proof of high quality, thus providing exhibitors and visitors alike with the assurance of making a sound business investment.
Companies interested in exhibiting at ibtm china should visit www.ibtmchina.com for further information.